Portugal

Lisbon to debate commercial spaces as new ways of socializing and shopping

Lisbon to debate commercial spaces as new ways of socializing and shopping

At a time when retail spaces are undergoing a significant transformation driven by changing consumer expectations and needs, Meridiana, representing MAPIC in the Iberian Peninsula, will host an event in Lisbon. The event, entitled "Adapting commercial spaces to the new ways of living, socialising and shopping", will take place on July 18 at the IDB Lisbon center and will be sponsored by IDB Lisbon, Jamestown and Placer.

During the Meetup, several key issues will be addressed to understand and adapt to these new market demands. Starting by looking at how consumers' shopping habits have changed, highlighting the growing preference for convenience, the combination of online and physical spaces, and the shopping experience people have. It will also be discussed how technology, including online commerce, can integrate with trading spaces to create effective digital platforms.

The event will explore strategies for designing retail spaces that are engaging, functional, and offer memorable experiences, presenting examples of how technology can personalize the shopping experience and encourage greater interaction with customers. In addition, the importance of sustainability in the design and operation of commercial spaces will be discussed, including the use of eco-friendly materials and the implementation of sustainable management practices, as well as how commercial spaces can support local communities and promote corporate social responsibility initiatives.

Looking at the trend towards mixed use spaces, combining retail with offices, homes and entertainment to create more dynamic and attractive environments, and the importance of designing spaces that can quickly adapt to changing market needs and new consumer behaviors, experts will discuss how to effectively integrate physical and digital sales channels to deliver a seamless and seamless shopping experience, presenting examples of successful omnichannel strategies that have improved customer loyalty and increased sales.

A crucial point will be the exploration of how artificial intelligence is revolutionizing the retail sector, specifically how AI can improve customer experience personalization, optimize inventory management, predict consumption trends, and improve operational efficiency in retail spaces. AI allows retailers to analyze large volumes of data to gain valuable insights into consumer behavior, facilitating more informed and strategic decision-making.

Finally, a moment will be reserved to explore how emerging technologies are transforming commercial spaces and we will aim to anticipate future trends in the design and operation of these spaces, providing practical insights and real-world examples.

This event promises to be a unique opportunity for professionals in the commercial sector who seek to be at the forefront of trends and adapt to the challenges and opportunities of the modern market. Don't miss the opportunity to attend and learn from experts in the field.

For more information and confirmation of attendance, you can register directly HERE

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