CBRE, the world's leading real estate consultant, reaches in 2021 the number of 50 shopping centers under management and leasing. This round number is accompanied by other KPI's that prove the company’s dynamism in this area as well as the capacity and market leadership of the Property Management team.
This goal of 50 shopping centers is only possible due to the strategic symbiosis between areas of great technical expertise such as marketing, technical management, retail intelligence and sustainability. This symbiosis allows CBRE to produce highly in-depth market analysis and rethink the positioning and values of each shopping center in light of relevant and concrete information, as well as investing in the improvement and optimization of the commercial mix of retailers to better suit the needs of visitors, thus increasing its shopping experience to an experience in itself: a shopping experience, yes, but also positioning the shopping center as a meeting place fostering proximity, culture and entertainment.
In addition to the management and commercialization service of the 50 shopping centers in the Iberian Peninsula, there is also the technical follow-up and invoicing service for more than 70 contracts in standalone assets, covering more than 275,000 square meters in this type of assets, accounting for more than 2.3 million square meters under management across the entire portfolio in the Iberian Peninsula.
Gonzalo Senra, CBRE’s Retail Director for Iberia, said: “the numbers reflect the creation of an Iberian management structure that currently has a Retail Property Management team of more than 250 specialists and the trust that our customers place in CBRE. Our clients are the reason for our daily improvements, and we work to demonstrate dynamism and adaptability to contexts as hostile as the one generated by the Covid-19 pandemic. The more than 2 million square meters we currently manage are visited by around 230 million customers annually. Footfall is obviously relevant, but above all we want to show that it is closely linked to CBRE's vision for the future of retail, for the future of shopping centers as meeting places”.
Soledad López-Cerón, Property Management Director for Iberia, added: “at CBRE we have a unique way of managing retail assets. We know that they are central elements of the communities in which they operate, and our goal is to focus on people: on those who live in the center daily, the teams that work there, the visitors and, of course, the owners and shopkeepers. This ecosystem is not complex when working with anticipation, but also with generosity and a sense of action, with the aim of always adding value to people and ensuring that action is taken in a timely manner, with discretion and adapting to the characteristics of each asset and its area of influence”.
Outstanding market leader in Iberia, CBRE indicates that the incorporation of various digital tools as well as a sustainability strategy are two of the pillars that will continue to gain relevance in its way of managing shopping centers and predicts that in 2022 the portfolio will continue to grow with the incorporation of new assets, both in Portugal and Spain.
In the list of property owners who trust CBRE to manage their assets are names such as DWS, CBRE Global Investments, Deka Immobilien, AXA, Harbert Management Corporation, Allianz, Nuveen, Kronos, Mitiska Reim, among others.