Vida Imobiliária is collaborating with IBM on an innovative project whose main objective is to increase the creation of value for all subscribers and users of our digital platforms through Generative AI solutions. The result will be an offer of even more detailed content aligned with the information needs of those who consult us, through a new search engine, in natural language, capable of transforming statistical information and, with it, generating more appealing and personalized content. In keeping with its design, it has evolved and is today a media and events platform, part of an Iberian group that brings together various titles and produces exclusive analytical content for professionals in the sector, making it an essential reference for information on the Portuguese real estate market. But this has only been possible because there is a continuous effort to innovate and we look at technological advances as an opportunity to add even more value to our business, generating more internal efficiency and more and better content for our audience. Knowing that generative AI is no longer the future - it exists and is developing today - we couldn't miss the opportunity it opens up! We are very excited to be collaborating with IBM's Watsonx and we are confident in the results of this partnership, as we believe it will have a positive impact on the market," comments Antônio Gil Machado, director of Vida Imobiliária and founder partner of the Iberinmo group.
Based on open technologies, the watsonx platform allows the creation of several LLMs (large language models) available on the market and was designed with principles of transparency, responsibility and governance. What we've seen is that this type of solution is an accelerator for creating value for the business, and it's easy to think of more use cases within organizations in the most varied sectors. Having a platform that allows AI models to evolve and govern is a good strategic decision, says Filipa Caldeira, Advisory Data & AI Sales Specialist at IBM Portugal.
Learn more about watsonx here