This theme was chosen at a time when shopping takes place in different spaces, with different people and this change is impacting the relation between the physical space and the online, the consumer’s behaviour and his shopping experience.
With this trend, new names appear as part of retail’s redefinition. New models such as F&B outlets, pop-up stores, leisure offer, next-gen cinemas and wellness start to appear together and connected, at a time when the mixed use will dictate the norm for modern management.
MAPIC’s program for this year was thus focused on one hand on brands and new trends and on the other hand on mixed projects, within an intense agenda full of events and conferences, including several thematic summits. One of the great novelties was the «Leisure Day», an event which took place on the 12th of November and which gathered e-gaming, theme park, live music, museum, art galleries, wellness and food operators, as well as retailers, brands and suppliers.
This year, MAPIC had more than 2.500 conferences and sessions, with a total 8.500 participants from 80 countries, 1.300 investors, 2.000 retailers and round 750 exhibitors.