Zurich is a leading multi-line insurer that serves its customers in global and local markets. With about 54,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 210 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations.

Our Global Communication Platform -“For those who truly love”- helps us to connect with our audiences. This platform brings our brand to life and is based on a simple insight that when you truly love something - or someone - you want to protect it in the best possible way, with the protection that only Zurich can provide.

Since its launch the campaign has leveraged the platform through television, billboards, print, digital advertising, and events across multiple markets. Instead of focusing on prices and or products, it appeals to the emotions.

All communication tells a simple story in a light-hearted way. For instance, television spots show different life situations  when there is “no love”, “some love” and then “true love”. For Zurich the message is clear. We are there for our customers, when they need us to protect what they value most in life. Here are some examples from our global brand campaign.